About My Practice
My highest priority as a financial advisor is assisting my clients in defining and attaining their financial goals. This often requires preparing a comprehensive financial plan to serve as a roadmap for success. The plan is designed to address concerns regarding asset accumulation, lifetime retirement income, asset management, insurance, estate planning, and charitable giving.
I am a CERTIFIED FINANCIAL PLANNERTM professional with over 17 years of experience. I strive to provide a world class client experience while serving my client’s needs with the highest professional integrity.
Mutual trust is the only sustainable basis for a successful advisor/client relationship. That trust must be built on the foundation of truth. I seek to earn the trust of my clients by always giving them the pure undiluted truth, all the time. I will tell you what you need to hear, not necessarily always what you want to hear.
I believe behavioral modification is the key to successfully growing your assets over time. I have found that primary determinant of real life, long term investment outcomes is not investment performance; it is investor behavior. Faith in the future, patience, and discipline are the most important character traits for success. One of the services that I provide to my clients is behavioral modification counseling. Simply stated, I will assist you in making the best possible long term decisions and not relenting due to short term market cycles.
The Planning Process
Preparing a comprehensive financial plan is a complex process that is specific to each individual client. In order to establish a long term strategy for achieving goals and objectives, it is essential to first understand and evaluate all aspects of a client’s individual financial situation. This is referred to as the “Discovery” process, the most critical part of a sound financial plan. It is a meaningful conversation that I engage in with my clients as we begin our planning relationship.
Once the discovery is completed, a specific financial plan can be developed to address all the client’s goals and objectives.
The plan will include specific observations, recommendations, and suggested solutions.
I am available to provide assistance with the implementation of the solutions. Finally, my clients have the opportunity to meet with me periodically to review the plan in order to ensure that changes in personal and economic conditions are sufficiently addressed.
Stages of Financial Planning
1. Examine current situation
2. Identify goals and objectives
3. Develop a plan to achieve Goals
4. Implement solutions
5. Periodically review the plan
My career in financial services began in 1997. For the past eight years I worked as a CERTIFIED FINANCIAL PLANNER™ with a large regional CPA firm in Oklahoma. With a dedication to financial planning and strong customer service, I have been fortunate to build a substantial practice with clients in Oklahoma and surrounding states.
In addition to completing the rigorous Certified Financial Planning Curriculum through the American College, I have attended Oklahoma City University and Oklahoma Baptist University and hold the following FINRA registrations:
I am an active member of the following:
Series 7 - General Securities
Series 24 - General Securities Principal
Series 63 - Uniform State Securities Law
Series 65 - Uniform Investment Advisors Law
- FPA - Financial Planning Association
- FSI - Financial Services Institute
- Norman Sooner Rotary
- Norman Chamber of Commerce
- Leadership Norman Class of 2013
Registrations, Licenses, Certifications & Affiliations
Securities Registrations or Exam Qualifications
Series 7, 24, 66
Life insurance: Oklahoma, Arkansas, Florida, Health/disability insurance: Oklahoma, Arkansas, Florida, Fixed annuities: Oklahoma, Arkansas, Florida, Variable annuities: Oklahoma, Arkansas, Florida
Designations & Certifications
- CERTIFIED FINANCIAL PLANNER™ (CFP®)
United Planners Financial Services
Shayne Lester is a Registered Representative offering Securities and Advisory Services through United Planners Financial Services, Member: FINRA, SIPC
I will provide a free initial consultation to prospective clients so we may determine if their needs and my practice are well-matched.