Sunday, October 11

8:15 AM - 9:30 AM

The Financial Planning Profession: Yesterday, Today and Tomorrow

Deena B. Katz, CFP®, LHD

We often hear that there is no career path in the financial planning profession. Let this session guide you through the maze of business models and career options relevant for new entrants and career changers.
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11:00 AM - 12:00 PM

Why You Need a Study Group Now

Laura A. Tarbox, CFP®

Learn about Study Groups and Mentoring Circles-and why you should join them. Discover how to find the right group for you and how to get in. See why the most successful, seasoned practitioners in the business would never give up their Study Groups and why they value them above all other professional relationships. Many advisors credit their Study Group as essential to the growth, profitability and enjoyment of their practices.
     Career Stage: All
     Competency: Business and Practice Management, Relationship Skills, Leadership Skills
     CFP Topic List: N/A
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Monday, October 12

8:15 AM - 9:30 AM

Five Steps to Five-Star Service for Financial Professionals

Krista S. Sheets, CPBA, CPVA

Since service plays an important role in developing and retaining clients, the best professionals devise and execute strategies to consistently deliver distinctive service. Find out how to maximize current client relationships by developing true segmentation criteria and an ideal client relationship definition for your practice, deepen personal knowledge of clients to ensure you connect with them and earn their loyalty, realize the importance of devising a customized communication and appreciation plan, and learn how to increase the efficiency and productivity of your practice.
     Career Stage: All
     Competency: Business and Practice Management, Relationship Skills
     CFP Topic List: N/A
     CFP Board CE credit: 1.5
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10:00 AM - 11:45 AM

Shifting Demographics: Connecting With the New Financial Consumer

Moderator: Lisa L. Horuczi Markus, MBA; Panel: Louis Barajas, CFP®, Jane Hyun, and Tyronne Stoudemire

Seismic demographic shifts in our nation present great opportunities for financial planners to grow their business. Learn about research on saving and investing behaviors, cultural differences and communication preferences of emerging wealth groups. Get tips on creating your own marketing plan to broaden your client base.
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Tuesday, October 13

8:45 AM - 10:15 AM

Developing a Client-Centered Financial Life Planning Practice

Roy T. Diliberto, CFP®, ChFC

Most planners are well-trained on the quantitative (exterior) aspects of financial planning, but need help with the qualitative (interior) skills needed to serve our clients' needs. Learn these skills, review the entire Financial Life Planning Process-including specific questions and interviewing techniques-and discuss practical organizational techniques.
     Career Stage: All
     Competency: Relationship Skills, Communication Skills, Organizational Skills
     CFP Topic List: General Principles of Financial Planning, Client Trust and Communications
     CFP Board CE credit: 1.5
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