Saturday, October 10
3:30 PM - 5:00 PM
Optimism Can Take You Anywhere
Bert Jacobs
Chief Executive Optimist Bert Jacobs focuses his energy on where "the brand" is going next. Jacobs defines branding as "knowing who you are and acting like it" to ensure that every aspect of a business and all business decisions are driven by clarity around the brand and its values. Innovative initiatives, such as the national expansion of Life is good festivals and the company's Genuine Neighborhood Shoppes program keep the Life is good brand fresh and growing.
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Sunday, October 11
3:45 PM - 5:15 PM
I.O.U.S.A.: America on the Brink of Financial Crisis
David M. Walker
As the most recent comptroller general of the United States and the new CEO of the Peter G. Peterson Foundation, David Walker has traveled the country on a Fiscal Wake-Up Tour. His tour is chronicled in the critically acclaimed documentary I.O.U.S.A., released in the summer of 2008. Walker combines a realistic analysis of the financial crisis facing America with an optimistic faith in our country’s ability to overcome this enormous challenge if "we the people" wake up and do our part.
CFP Board CE credit: 1.0
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Monday, October 12
3:45 PM - 5:15 PM
The Economy 2009: A Roadmap to Recovery
Marci Rossell
In the aftermath of the Panic of 2008, the global economy will enter the recovery phase in 2009. While the era of cheap credit may be over, consumers will be getting a big "economic stimulus package" from falling gas prices, cheaper travel and less-expensive staples. As the economy begins to heal itself—through this type of consumer adjustment—recession inevitably gives way to recovery.
CFP Board CE credit: 1.0
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