Friday, October 9


7:00 AM - 5:30 PM

Academy of Financial Services Annual Meeting:
Friday, October 9, 7:00 a.m. to 7:00 p.m. and
Saturday, October 10, 7:00 a.m. to 12:30 p.m.

The annual meeting of the Academy of Financial Services brings together academic professionals and practitioners of all levels and disciplines, who are interested in the latest academic thinking on the subject of how to develop, expand and communicate the body of knowledge related to personal financial planning. Discover new ways of thinking and understanding each aspect of personal financial management and education through panel discussions, tutorials and research papers.

Early-bird Rates (July 2 - August 28, 2009): FPA Members or Nonmembers: $255
Full Rates (August 29 - October 13, 2009): FPA Members or Nonmembers: $255
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8:00 AM - 5:00 PM

Becoming a Behavioral Advisor; Delivering Superior Portfolio Performance for Your Clients

Douglas A. Lennick, CFP®, and Charles F. Wachendorfer

Financial advice is based primarily on Nobel Prize-winning modern portfolio theory. All learnings related to asset allocation, efficient frontier and modern portfolios remain important. However, all are based on the premise that investors and consumers make rational decisions without bias and essentially will trade-off decisions based on risk and reward potential. Behavioral advice involves the integration of traditional finance, behavioral finance and neuroscience. People are more averse to loss than originally thought, and that loss tolerance is dynamic, not static. As a result more time should be spent focusing on loss tolerance than risk tolerance. Walk-away with knowledge and tools to enhance the effectiveness of your financial planning advice by explicitly adding the concepts of behavioral advice.

Early-bird Rates (July 2 - August 28, 2009): FPA Members: $625 / Nonmembers: $725
Full Rates (August 29 - October 13, 2009): FPA Members: $695 / Nonmembers: $795

For more information and the full agenda, click on the appropriate link. You may also preview content for this workshop by downloading two audio files from the presenters:


     CFP Board CE credit: 15.0
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Saturday, October 10


8:00 AM - 3:15 PM

Becoming a Behavioral Advisor; Delivering Superior Portfolio Performance for Your Clients

Douglas A. Lennick, CFP®, and Charles F. Wachendorfer

Financial advice is based primarily on Nobel Prize-winning modern portfolio theory. All learnings related to asset allocation, efficient frontier and modern portfolios remain important. However, all are based on the premise that investors and consumers make rational decisions without bias and essentially will trade-off decisions based on risk and reward potential. Behavioral advice involves the integration of traditional finance, behavioral finance and neuroscience. People are more averse to loss than originally thought, and that loss tolerance is dynamic, not static. As a result more time should be spent focusing on loss tolerance than risk tolerance. Walk-away with knowledge and tools to enhance the effectiveness of your financial planning advice by explicitly adding the concepts of behavioral advice.

Early-bird Rates (July 2 - August 28, 2009): FPA Members: $625 / Nonmembers: $725
Full Rates (August 29 - October 13, 2009): FPA Members: $695 / Nonmembers: $795

For more information and the full agenda, click on the appropriate link. You may also preview content for this workshop by downloading two audio files from the presenters:


     CFP Board CE credit: 15.0
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8:00 AM - 3:15 PM

ETF Managed Solutions Conference, sponsored and presented by iShares

Third-party managers (TPMs) are growing in popularity as an increasing number of financial firms choose to outsource their investment expertise. Yet finding the right TPM for your needs and knowing the right questions to ask when evaluating them can be challenging. Join iShares for a one-day event that provides opportunities to learn from a number of third-party managers who build and manage exchange traded fund (ETF) portfolios. Through a combination of educational sessions, advisor panels and networking opportunities, this conference will offer insight into how the use of TPM may allow you to successfully scale your business, as well as some of the innovative ways advisors are using ETF managed solutions to help their clients meet their financial objectives. This session is free to FPA Anaheim 2009 registered attendees. For the full agenda, click here.

There is no additional cost to attend this session for all FPA Anaheim attendees, however, in order to reserve a space, you must pre-register for this session.
     CFP Board CE credit: 6.0
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8:00 AM - 12:00 PM

Lessons In Retirement Income Planning: Part 1

Kevin S. Seibert, CFP®, CEBS, CRC, and Michael J. Zmistowski, RFC

Lessons in Retirement Income Planning, one of our best attended workshops, returns with a full day curriculum that includes financial strategies enabling client’s to maintain their desired lifestyle through their retirement years and today’s regulatory issues of Senior Suitability. The process of retirement income planning, developed by CFP, CRC and CFA designees is significantly different and more complex than being focused on accumulation; for this course that is only the beginning. Attendees will review existing resources including assessment worksheets, alternative investment strategies, techniques easily implemented and tested plans of action for creating sustainable income. Enable your firm to transition from an accumulating practice to a client-centric withdrawal practice. Learn to bullet proof your practice with a comprehensive understanding of senior investors’ regulatory changes that are becoming mandatory by states’ departments of financial services and the federal government.

Half-Day Workshop (AM or PM only)
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $125 / Nonmembers: $150
Full Rates (August 29 - October 13, 2009): FPA Members: $145 / Nonmembers: $185

Full-Day Workshop
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $225 / Nonmembers: $285
Full Rates (August 29 - October 13, 2009): FPA Members: $275 / Nonmembers: $335
     CFP Board CE credit: 4.5
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8:00 AM - 12:00 PM

Institutional Portfolio Construction and Investment Policy: A New Paradigm for Serving the Needs of Endowment and Foundation Clients

Scott G. Thayer, CIMA®, and John A. Nersesian, CFP®, CIMA

As a result of the recession, as many as 20% of small to mid-size endowments and foundations are shopping for a new consultant. For planners who are looking to grow their practice, this workshop is designed to take the concepts and strategies taught in the CIMA® program for constructing portfolios and writing investment policies for institutional funds and applying practical applications for clients that can pass today's fiduciary audits.

Topics covered will include raising the efficient frontier with advanced portfolio construction for institutional accounts using alternative investments; integrating advanced portfolio construction with alternatives into investment policy; maintaining strategic allocations to illiquid asset classes over time in portfolio construction, writing policy for alternatives, rebalance activity, collars, and more; writing institutional investment policy in light of today's fiduciary standards and the increased frequency of investment policy audits; performance measurement and attribution; and ethics and fiduciary considerations.

Half-Day Workshop (AM or PM only)
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $125 / Nonmembers: $150
Full Rates (August 29 - October 13, 2009): FPA Members: $145 / Nonmembers: $185

Full-Day Workshop
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $225 / Nonmembers: $285
Full Rates (August 29 - October 13, 2009): FPA Members: $275 / Nonmembers: $335
     Career Stage: All
     Competency:
     CFP Topic List:

     CFP Board CE credit: 4.5
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11:30 AM - 1:30 PM

Diversity Summit Knowledge Cafe

Lee A. Baker, CFP®, Louis Barajas, CFP®, and Saundra Davis, MSFP

Join this interactive dialogue to discuss the topic of diversity in our profession. Client and colleague demographics are continually changing and diversifying. All of us need to learn how to better work with clients and colleagues coming from different backgrounds and views. Specific development strategies will be discussed to raise awareness in our profession about diverse communities of race, ethnicity, gender and sexual orientation which will increase professional opportunities for the widest spectrum of individuals so that all may join and thrive in the financial planning profession. We’ll work together to be an inspired community that transforms lives through our collaboration, inclusiveness and creativity.

There is no additional cost to attend this session for all FPA Anaheim attendees, however, in order to reserve a space, you must pre-register for this session.
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1:00 PM - 3:00 PM

Lessons In Retirement Income Planning: Part 2

Kevin S. Seibert, CFP®, CEBS, CRC, and Michael J. Zmistowski, RFC

Lessons in Retirement Income Planning, one of our best attended workshops, returns with a full day curriculum that includes financial strategies enabling client’s to maintain their desired lifestyle through their retirement years and today’s regulatory issues of Senior Suitability. The process of retirement income planning, developed by CFP, CRC and CFA designees is significantly different and more complex than being focused on accumulation; for this course that is only the beginning. Attendees will review existing resources including assessment worksheets, alternative investment strategies, techniques easily implemented and tested plans of action for creating sustainable income. Enable your firm to transition from an accumulating practice to a client-centric withdrawal practice. Learn to bullet proof your practice with a comprehensive understanding of senior investors’ regulatory changes that are becoming mandatory by states’ departments of financial services and the federal government.

Half-Day Workshop (AM or PM only)
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $125 / Nonmembers: $150
Full Rates (August 29 - October 13, 2009): FPA Members: $145 / Nonmembers: $185

Full-Day Workshop
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $225 / Nonmembers: $285
Full Rates (August 29 - October 13, 2009): FPA Members: $275 / Nonmembers: $335
     CFP Board CE credit: 2.0
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1:00 PM - 3:00 PM

Trends in Private Wealth Management-Advanced Preservation and Distribution Strategies

James E. Dobbs, CFP®, and John A. Nersesian, CFP®, CIMA

The challenge of meeting the demands of more sophisticated high-net-worth (HNW) clients is growing. This session delves deep into the advanced strategies taught through IMCA’s Chartered Private Wealth AdvisorSM (CPWA) program-offered in conjunction with the University of Chicago Booth School of Business. Join three wealth management experts and volunteer faculty for the CPWASM program, as they discuss the evolving trends and issues that will help you stay on the cusp, including how the industry has evolved and what advisers need to know in today’s market, tax planning, retirement distribution, executive compensation, client communication, legacy issues and business models for delivering private wealth management services to HNW clients.

Half-Day Workshop (AM or PM only)
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $125 / Nonmembers: $150
Full Rates (August 29 - October 13, 2009): FPA Members: $145 / Nonmembers: $185

Full-Day Workshop
Early-bird Rates (July 2 - August 28, 2009): FPA Members: $225 / Nonmembers: $285
Full Rates (August 29 - October 13, 2009): FPA Members: $275 / Nonmembers: $335
     CFP Board CE credit: 2.0
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