Sunday, October 10

9:45 AM - 10:45 AM

Moving from ROI to ROL: A Greater Return on Life

Mitch Anthony

The existing value propositions of recommending financial products and providing financial planning and asset management are undergoing rapid commoditization. It is becoming increasingly difficult for advisors to differentiate themselves in a crowded, "me too" marketplace. The one value proposition that transcends this trend is the one that enables advisors to sell their wisdom, experience and insights. The hallmark of this new way of thinking is the unique manner in which success is measured, Return On Life ^TM (ROL).
     Career Stage: All
     Competency: Relationship Skills, Communication Skills
     CFP Topic List: N/A
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9:45 AM - 10:45 AM

How to Create a Win/Win Media Relations Strategy

Jim Pavia, and Jennifer Connelly

Public relations expert Jennifer Connelly and InvestmentNews editor Jim Pavia explain how establishing great media relations improves your visibility and credibility. Connelly shows how to be recognized as a source of reliable, timely information for media outlets and why doing so is a win/win proposition. Pavia then shares his perspective as the editor of a weekly publication and the best ways to get your message heard by the right people.
     Career Stage: All
     Competency: Business and Practice Management, Sales and Marketing
     CFP Topic List: N/A
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9:45 AM - 10:45 AM

Hot Topic

Session title and speaker name to be announced prior to event.
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2:00 PM - 3:15 PM

Sponsored Educational Super Session
The State of the Wealth Management Industry and Opportunities to Enhance Your Business
Sponsored by TD AMERITRADE, Instutional

Tom Bradley

TD AMERITRADE Institutional President, Tom Bradley, discusses money in motion and the opportunities and headwinds RIAs face today. Now is the time to take advantage of the disruption on Wall Street and capitalize on the decisive move to the independent advice channel. Highlights of the session will include discussion of the state of the wealth management industry and its impact on the RIA channel; addressing clients' needs and risk tolerance in the dynamic market environment; identifying and promoting differentiators for your business amid a dynamic regulatory environment; and leveraging products and strategies to gain an edge over the competition.
     Career Stage: All
     Competency: Business and Practice Management, Human Resource Management, Leadership Skills
     CFP Topic List: N/A
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2:00 PM - 3:15 PM

Sponsored Educational Super Session
Defining The FPA's Fiduciary Ethos
Sponsored by Thornburg Investment Management, FPA Fiduciary Education Initiative Sponsor

Donald B. Trone

All great organizations have one thing in common - a defined ethos, a consistency in their leadership behaviors, core values and decision-making doctrine. Learn about the "fiduciary ethos" developed for FPA to help define the details of a principles-based fiduciary standard that supports the Code of Ethics and the CFP Board's Practice Standards. In addition, see how ethos provides the framework for integrating other essential fiduciary-related soft skills, such as building client trust and loyalty.
     Career Stage: All
     Competency: Business and Practice Management, Communication Skills, Leadership Skills
     CFP Topic List: N/A
     CFP Board CE credit: 1.5 (pending approval)
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Monday, October 11

2:00 PM - 3:15 PM

Sponsored Educational Super Session
Financial Intelligence: How to Make Smart, Values-Based Decisions with Your Money and Your Life
Sponsored by Ameriprise Financial Services, Inc.

Douglas A. Lennick, CFP®

The years from 2000-2009 saw the market begin at 10,000 and end at 10,000, but the wild ride in between clearly demonstrates the need for financial planning that takes human behavior into account. Come learn about the Smart Money Philosophy and how to help investors make smart, responsible, values-based decisions with and about money in the face of competing and difficult emotions. Leave inspired to increase your financial intelligence and help your clients do the same.
     Career Stage: All
     Competency: Relationship Skills, Sales and Marketing, Communication Skills
     CFP Topic List: General Principles of Financial Planning, Investment Planning, Client Trust & Communication
     CFP Board CE credit: 1.5 (pending approval)
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2:00 PM - 3:15 PM

Sponsored Educational Super Session
The Evolution of an Advisor’s Office: Integration is the Enabler, Growth is the Key
Sponsored by Charles Schwab Advisor Services

Neesha Hathi

Advisors are focusing on growth. More than 4 in 5 surveyed Schwab's industry-leading 2010 RIA Benchmarking Study plan to grow either aggressively or moderately in the next 5 years. Through this comprehensive study, Schwab has uncovered key opportunities for growth as well as what is top of mind for your peers... Learn about the industry trends and get perspective from one of Schwab's leaders. We'll share a whole-office approach to help you maximize your firm's productivity through best practices in practice management, technology and back office operations.
     Career Stage: All
     Competency: Business and Practice Management, Technical Knowledge, Leadership Skills
     CFP Topic List: N/A
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