Marketing's Magic Bullet: Keep It Simple and Consistent
by Carly Schulaka
If the idea of marketing your practice sends your head spinning, relax. The secret to effective marketing may be keeping it simple yet consistent.
Transform Your Professional Relationships into Drivers of New Business
by Julie Littlechild
While professional referrals can be one of the best ways to grow a business, the strategy is not for the faint of heart. It takes time, effort, and patience. The rewards, however, are substantial- strong business growth coupled with a higher level of service for your existing clients.
Change the Way You Ask for Client Referrals
by Dan Richards
Financial advisers know that nothing beats referrals from satisfied clients. FPA's 2011 Marketing Methods: Planner Best Practices study found that 81 percent of planners request referrals from current clients, and yet only 65 percent of those planners report some level of satisfaction with this method of growing a business. The problem is that many advisers ask for referrals rather than have referral conversations with clients.
10 Keys to Success for Seminar Lovers and Haters
by Kristen Luke
For some advisers, seminars are the lifeline of their business. For others, "seminar" might as well be a four-letter word. Whether you like seminars or not, you can't deny the fact that they can be an effective form of marketing, as a recent study by the Financial Planning Association found.