Whereas the public expects to experience a high level of confidence, trust and clarity in relationships with professionals trained in the distinct process and discipline of financial planning, it is essential that they obtain a commitment of professional care, quality and excellence in the services they receive.

All financial planning services will be delivered in accordance with the following standard of care:

• Put the client's best interests first.
• Act with due care and in utmost good faith.
• Do not mislead clients.
• Provide full and fair disclosure of all material facts.
• Disclose and fairly manage all material conflicts of interest.