Here are a few ways to engage the media:
Letters to the Editor (LTE) — These tend to be shorter — 150 to 250 words — usually in response to a recent article or editorial. Frequently the newspaper or periodical you are writing to includes contact information for sending LTEs. Find out if they have any special requirements besides word count. Be sure to include, your full name, address, phone number, and e-mail. If they cannot contact you, your LTE won't get published.
The Op-ed — This is a longer opinion piece usually around 700 words. (Technically, the newspaper editors writes the 'editorial' and you write the 'opinion' but the op-ed term has stuck.) Here are some online resources for writing op-ed.
Members of the Press — If you already receive calls from reporters on issues, this may be an opportunity for you to pitch a story for them to cover. Remember that these guys are usually operating under a tight deadline, so make a 30 second pitch and give them the option to discuss the issue at a later date.
Questions
Email our Communications team at PR@FPAnet.org or call 303.867.7104 or 800.322.4237, ext. 7104.
