The Evolution of Planner-Client Communication Styles
Practice Management Solutions, September/October 2011
Client communication is evolving in financial advisers' practices, moving away from traditional communication methods of posted letters and mail toward more methods that rely on online and social media technology. Learn about how your peers communicate with clients and ways you can increase the effectiveness of your communications.
Best Practices in Planner-Client Communication
Practice Management Solutions, November/December 2010
Discover trends in planner-client communications and the most common reasons advisers contact clients. See how your communication plan compares to your peers!
Communication Styles and Business Growth (PDF | 521KB)
Research Spotlight, pages 8-11, Q3 2010
Learn about effective communication styles and how different strategies can help your business grow. Also discover common methods and reasons for planner communication.
About Annuities: Planner Experience and Client Demands (PDF | 891KB)
Research Spotlight, pages 7-9, Q2 2010
Discover how fellow planners are current using (or not using!) annuity products in the financial planning process. Also learn more about consumer interest and client demands with annuities along with FPA resources designed to help you whether you are an annuity lover or hater.
Knowing Your Customers by Their Concerns (PDF | 130KB)
Journal of Financial Planning Online Only Content, March 2010
This article includes research by Cerulli Associates on investor economic concerns and compares the average investor concerns with adviser concerns.
Discover how planning has changed as a result of the October 2008 market crash. Unique research is available for FPA members to learn how they compare to the average planner in regard to client interactions, investment recommendations, changes in investment philosophy, client investment actions, and general planner/practice effects.
Communicating Value and Addressing Client Misperceptions (PDF | 737KB)
Research Spotlight, pages 1-4, Q4 2009
Discover what recent consumer research shows about consumer perceptions and interest in pursuing professional financial planning assistance. This article includes consumer confidence in their financial future, a demographic profile of those currently working with a planner, consumer perceptions of what financial planning is, their likelihood to pursue financial planning, and what consumers think is expensive when it comes to pricing a financial plan.
Planner Communication Styles and Their Benefits (PDF | 737KB)
Research Spotlight, pages 5-7, Q4 2009
Learn about the methods planners are using to communicate with their clients including why they are communicating and what content they cover. This research also reveals the communications strategies utilized by planners who are most successful at getting referrals from their current clients.
Client Segmentation: What Planners Are (and Are Not) Doing (PDF | 737KB)
Research Spotlight, pages 11-13, Q4 2009
Planners generally rely on a combination of subjective and objective methods for client segmentation. See what other planners are doing and learn about different ways you can use client segmentation to benefit your practice.
How Much Do Clients Really Know?
Practice Management Solutions, November/December 2009
Gauging your clients' level of knowledge is an important part of correctly targeting various communications-from newsletters to blogs-for maximum impact. How do differences in perceptions of what clients think they know, versus what planners think their clients know, affect communication?
Planner-Client Communication: Driving Satisfaction, Longevity, and Referrals Through Your Communications (PDF | 1.5MB)
Research Spotlight, pages 1-5, Q3 2009
Learn how six different content topics affect client satisfaction, the likelihood of clients recommending your services to friends/family, and their intent to continue the financial planning engagement with you.
Understand Consumer Spending to Better Serve Clients (PDF | 2MB)
Research Spotlight, pages 1-6, Q2 2009
Learn how consumer spending is changing, average assets and liabilities, how retirees spend and healthcare spending in retirement. Consumer spending information can help you:
- Help clients set realistic budgets
- Hone your marketing efforts by shedding light on how specific age groups and income groups spend their money
- Identify your target market by realizing how income levels spend differently
- Understand your current clients' spending habits
- Help divorcing clients figure out what's fair when it comes to support payments
- Help retiring clients anticipate their post-retirement spending
Client Relationships, Adding and Retaining Clients & Client Segmentation (PDF | 5MB)
FPA Insight, Q2 2009
In this issue of FPA Insight, Cerulli Associates looks deeper into the relationships between advisers and clients within the practices of FPA members.
The Emotional Value of Life Insurance in the Financial Planning Process (PDF | 1MB)
Research Spotlight, pages 14-15, Q4 2008
How appropriate amounts of life insurance can provide peace of mind to your clients.
Improve Your Practice to Increase Client Satisfaction (PDF | 1MB)
Research Spotlight, pages 1-5, Q4 2008
By examining and acting on some interesting characteristics about the most satisfied consumers of financial planning services you can help increase your clients' satisfaction. This article reveals these key characteristics and discusses specific actions you can take to increase the satisfaction of your clients.
Establishing Clear Client Metrics (PDF | 1.5MB)
Research Spotlight, pages 6-9, Q3 2008
Effective client metrics for evaluating success in your client relationships.
Financial Planning Becomes the Value Proposition (PDF | 355KB)
FPA Insight, Q3 2008
In this issue of FPA Insight, Cerulli Associates explores advisers' perceptions of the value of financial planning in their practices and obstacles to increasing their delivery of planning services to clients. This issue also addresses the scope of financial planning addressed with clients and how that affects adviser revenue.
Financial Planners' Clients Are More Prepared for Retirement (PDF | 3.5MB)
Research Spotlight, pages 10-13, Q1 2008
Financial planners say their clients face many of the same retirement risks as the average retiree and pre-retiree. The big difference is that most financial planners' clients seem to retire before age 65, knowing the risks that await them and the tradeoffs they need to make.
You and Your Clients - A Snapshot (PDF | 3.5MB)
Research Spotlight, page 9, Q1 2008
This snapshot explores the adviser business model by examining adviser identification, services offered, and client profile.
Client Advisory Boards (PDF | 312KB)
FPA Insight, pages 4-6, Q1 2008
Learn more about the typical set-up of client advisory boards in financial planning practice.