Presenting Tip: Know Your Audience

Find out as much as you can about the person or people you are presenting to. What do they know? What do they care about? What is their filter on the information you are sharing? Who are they and why are they listening to you? Getting information in advance by surveying, questioning or doing background research can be very helpful. If you can't do this well in advance, probe and ask questions just before you start your presentation to learn more about your audience. What do they hope to get out of the exchange? What do they know, and what do they hope to learn? What's most important to them?

- Beverly D. Flaxington, principal of The Collaborative


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