May/June 2010

Taming the Social Networking Beast
by Amy E. Buttell
The key is devising a strategy that works for you and satisfies your compliance department and regulators.

Looking For Leads? Try These Marketing Methods
by Carly Schulaka
When it comes to generating leads, some marketing methods shine while others falter.

7 Steps to E-Mail Marketing Success
by Matt Iverson
Want to find new clients? Then look no further than your e-mail address book.

Do You Need an Associate Adviser?
by Kirk Hulett
Adding an associate adviser can help you manage more clients and more assets.

Create a Successful Incentive Program
by Mary Dunlap, CFP®
How to motivate your team to do the right activities and meet goals.

Find the Best Financial Planning Software
by Spenser Segal
Answer these questions to find the best software for your practice.

Building Bridges Between Generations
by Joe Pitzl, CFP®
As we push this profession forward, we can achieve our common goals more quickly through connectivity and shared experiences.

Building Your Transition Policy Statement
by Sam Hull, CFP®, ACC
A transition policy statement is one of the most critical elements in a business transition-perhaps more important than legal documents, tax planning or the business valuation.

3 Business-Building Areas Every Adviser Should Review
by Michael Slemmer, CFA
A closer look at the three areas that are foundational to firm growth, but challenging for many advisers.

4 Places to Find Capital
by Kenneth H. Marks
Finding the right capital depends on having a solid, well-thought-out strategy and operating plan, and a strong management team.

Build Confidence, Establish Rapport, Ask for the Business
by Suzanne Muusers
Make asking for the business a natural conclusion to your sales presentations and see your close ratio soar.

Defining a Standard of Care
by Skip Schweiss
The distinction between broker-dealers and RIAs needs to be clear to the investor and not blurred in the semantics of a sales pitch.

Financial Intelligence: A Q&A with Doug Lennick
by Carly Schulaka
The renowned author and speaker, Doug Lennick, talks about his latest book.